Ramping Up Sales and Marketing in a Recession
- by Roy E. Chitwood
As I wrote in my last column, it’s your attitude that determines your success. A positive attitude and positive thoughts will produce positive results; a negative attitude and negative thoughts...
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How can international business list strategies boost your marketing ROI?
- by Brad Allen
International mailing list strategies are a smart idea in today’s global marketplace.
Global mailing lists now give us the ability to reach new markets all over the world. At Pro Marketing Leads we...
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Exhibit Recall
- by Barry Siskind
The highly anticipated report by the Center for Exhibition Industry Research (CEIR) titled, An Analysis of Changes in the Key Factors Affecting Exhibit Recall in the Last Decade, has been...
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The Rules of Engagement
- by Barry Siskind
The Rules of Engagement
By
Barry Siskind
There has been much talk lately about exhibitions as a place to engage customers rather than attempting to sell them something. So, if we are to be...
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Are you a Customer-Focused Business?
- by T.A.Yanovitch, Inc.
As the executor of my mother’s estate and the oldest of three siblings, I went to an attorney’s office to look for advice and help on how to handle my elderly mother’s future care and financial...
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