Category: Careers

Tags: catherine kaputa, brand idea, branding, entrepreneurs, creation, story, personal branding, branding for entrepreneurs, business idea, small business, small b

Excerpts from Catherine Kaputa's keynote talk: You Are a Brand! based on the ideas in her award-winning book of the same title. Key messages are that the strategies and principles from the commercial world of brands can help you market your most important product, Brand You! In her keynote talk, Catherine introduces the multi-step branding process that big brands use and presents vivid case study examples to show personal branding in action.

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