Category: Business Networking

Tags: catherine kaputa, brand idea, branding, entrepreneurs, creation, story, personal branding, branding for entrepreneurs, business idea, small business, small b

Interview with author, Catherine Kaputa, about her new book, U R a Brand! How Smart People Brand Themselves for Business Success, winner of the Ben Franklin award for best career book, 2007. Catherine is a brand strategist, speaker and writer, with a branding background from Madison Avenue to Wall Street to the halls of academe to foundering her own New York City-based brand strategy firm. Catherine talks about how to apply the rules of branding to your most important product - You.

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