Accountants don’t just deliver the numbers; they can also deliver money-saving advice!

As an accountant fulfilling your responsibilities to your clients, why not give added value to them by introducing them to the advantages of branding their companies, products or services with this cost effective strategy.

Help your clients increase visibility in an amazingly affordable way and, in turn, help increase profitability—both a definite boom to any of the businesses and organizations we service in today’s competitive environment.

Effectively meeting the needs of businesses is essential, yet going above and beyond by providing clients with strategic insight into cost-effective ways to enhance their recognition and bottom line provides a win-win situation for all involved.

Branding is an innovative opportunity to boost business: whether on a T-shirt, mug or pen, the company name or logo gets top billing and stands out.

Promotional branded products have been proven to be the cheapest, most highly-effective form of advertising out there. There’s no better advertising vehicle than someone’s chest; people notice a company name emblazoned on the front of a T-shirt. It’s effective, efficient and gets attention—and nobody ever throws T-shirts out.

And, best of all, it can be done affordably—for as little as a $2 T-shirt! Just what every client needs to know. Offering clients valuable resources to save money while making money makes great business sense. When they brand, they build!

“Everyone likes to get something for free—they’ll remember your company and that’s great for business,” says Jody Steinhauer, founder and president, The Bargains Group Ltd.

Steinhauer, who attended a CGA-sponsored breakfast for Canada's Top 40 Under 40 Awards Program recipients, is a discount wholesale expert who specializes in a full spectrum of customized service solutions for businesses of every size. Branding for a bargain is Jody’s business.

John Graham, president of Graham’s Gardens, a local landscape company, considers himself “one smart shopper” after being advised to seek out the services of The Bargains Group in order to grow new business.

“We’re a small company and I never thought I could afford branding as a form of promoting my company and getting my name out there,” says Graham. “Actually I‘m totally amazed at what it’s done for business — not only does my staff wear the $2 T-shirts, but I give them out to clients.”

“We’ve actually encountered clients in various places wearing my name—they’re our walking billboards!”

Graham wishes he had been introduced to branding earlier, as he’s been struggling for the past five years to create a niche for himself in an extremely competitive industry.

Choose a resource that can not only meet the needs of companies of all sizes and budgets, but offer advice and key strategy on successful branding. “No matter how small a business, we look after them. The small guy needs to do the same things as the big guys,” reminds Jody.

"Branding will do big things for business,” adds Steinhauer, who believes in making the most of every opportunity—and she wants others to share in the success of being seen front and centre.